By Derek Hansen, Ben Shneiderman, Marc A. Smith

ISBN-10: 0123822297

ISBN-13: 9780123822291

Interpreting Social Media Networks with NodeXL bargains backgrounds in details experiences, desktop technology, and sociology. This booklet is split into 3 components: studying social media, NodeXL educational, and social-media community research case stories.

Part I presents heritage within the background and ideas of social media and social networks. additionally incorporated this is social community research, which flows from measuring, to mapping, and modeling collections of connections. the following half makes a speciality of the targeted operation of the loose and open-source NodeXL extension of Microsoft Excel, that's utilized in all workouts all through this e-book. within the ultimate half, each one bankruptcy provides one kind of social media, similar to email, Twitter, fb, Flickr, and Youtube. additionally, there are descriptions of every approach, the character of networks while humans engage, and kinds of research for making a choice on humans, files, teams, and events.

*Walks you thru NodeXL, whereas explaining the idea and improvement in the back of each one step, supplying takeaways that could observe to any SNA
*Demonstrates how visible analytics study should be utilized to SNA instruments for the mass industry
*Includes case stories from researchers who use NodeXL on well known networks like electronic mail, fb, Twitter, and wikis
*Download spouse fabrics and assets at https://nodexl.codeplex.com/documentation

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Another network is a conversation network that connects people based on how often they talk with one another. Organizations that provide instant messaging services can use these networks to capture latent and active internal connections. Texting Text chat has a mobile form called Mobile Short Messaging Service (SMS), which has taken the world by storm, becoming the most widely used form of electronic communication. Billions of texts are exchanged each day among almost 3 billion users of mobile phones and other devices.

Deceptively simple, a blog is essentially a low-cost mechanism for publication of rich digital content. Early blogs presented a series of text messages or “posts” in reverse chronological order so the most recent post was always at the top of the page. Today, a blog is a rich platform for content presentation and commentary. Blogs may contain text messages that are now complemented with pictures, video, and audio. Blogs present this content along with search, feeds such as Really Simple Syndication (RSS) for subscribing to the content, functionality for readers to comment on each blog I.

A detailed analysis of several networks found within Flickr is found in Chapter 13. Fm, imeem, and Sonic Garden. These sites share many properties with video and photo sharing sites such as the ability to friend others, post comments, and navigate the site via various metadata fields such as tags and artist. One way that some sites, such as imeem, differ is their capacity to create explicit playlists, a modern incarnation of the mix tape, recognizing the value that comes from just the right collection of songs.

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World by Derek Hansen, Ben Shneiderman, Marc A. Smith


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