By Scott C. Stevenson

ISBN-10: 1118690451

ISBN-13: 9781118690451

ISBN-10: 1118703847

ISBN-13: 9781118703847

Initially released by means of Stevenson, Inc., this functional source assists nonprofit leaders and execs in learning new and higher methods of deciding on, cultivating, and effectively soliciting extra deliberate presents. as well as actionable suggestions and strategies, this source presents examples from different charities and nonprofit corporations in addition to worthwhile kinds and brochures.

Important subject matters lined include:

  • Strategies for selling bequests
  • Incorporating deliberate giving into capital campaigns
  • Developing deliberate giving advertising and marketing plans
  • Acquiring testimonials
  • Identifying deliberate present expectancies
  • Planning guidebooks
  • Attracting deliberate gifts
  • Life assurance gifts
  • Residual bequests
  • Preserving deliberate present expectancies
  • Prospect management
  • Referral forms
  • Donor/prospect communication
  • Employee giving


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Additional resources for 92 Strategies for Marketing Planned Gifts

Sample text

How to apply those rules in specific situations often remains unclear, however. Easements, for example, are important sources of charitable deductions. An easement permits another person or company to use property for a specific purpose, such as when a public utility is permitted to run its telephone lines on private property. A conservation easement, the type we’re talking about in the world of charitable deductions, is a special restriction on property that prevents it from being used for commercial purposes.

Maybe the foundation sector leaders missed the Capital Athletic Foundation because Jack Abramoff failed to join their organizations and sign their statements of ethical standards. 10 * * * Then there were Tareq and Michaele Salahi, the couple who, despite not being among those on the guest list, showed up at President Obama’s first state dinner in November 2009. Regardless of whether they were actually gate-crashers, these people used charity to enhance their own reputations—reputations that had been built not on hard work and good deeds, but mainly on trying to glide through society’s more elite circles.

S. Tax Court adjudicates disputes involving charitable deduction claims. Much of the time, when they are notified by the IRS of why a deduction has been denied, donors see the error of their ways and pay the lost tax and, usually, a penalty. But that’s not the way all donors react. Some argue with the IRS and take their case to court—and so, when there’s a dispute over taxes, and there are many, they are resolved in tax court, which is a federal court. While it may seem that the IRS is omnipotent, it loses a lot more cases than you might think when it’s up against taxpayers.

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92 Strategies for Marketing Planned Gifts by Scott C. Stevenson

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